The Pub Hub

COMMANDS KEYS
• Zoom Out: Command -
• Zoom In: Command +
• Undo: Command Z
• Cut: Command X
• Copy: Command C
• Paste: Command V
• Print View: W (deactivate text)
• Quick Move: Shift Arrow Keys
• Maintain Proportions: Hold down shift while increasing or decreasing size
• Page Hand: When a text box is activated, hold down Option

TOOL BAR BASICS
• Selection Tool (top L)
1. Activate (or highlight)
2. Drag
3. Crop images
• Direct Selection Tool (top R)
1. Scale images (without changing image position)
2. Change shape of boxes
3. Drag Pen Tool shaping points
• Pen Tool (2 down L)
1. Add/take away shape shift points to change box shape (use in text wraps)
• Type Tool (2 down R)
2. Create text boxes (drag over open space)
3. Works with text
• Line Tool (3 down R)
1. Create divider lines between stories
2. Hold Shift to create straight vertical/horizontal lines
3. Change weight/style in Stroke menu
• Frame Tool (4 down L)
1. Use for placeholders for images
2. To add images, activate and go to File, Place, and find the file name
• Box Tool (4 down R)
1. Create color boxes
2. Create transparent boxes with stroke lines around them
• Rotate Tool (6 down L)
1. Rotate page elements
• Free Transform Tool (7 down L)
1. Stretch, increase, decrease, or rotate boxes
• Hand Tool (9 down L)
1. Move around pages
• Zoom Tool (9 down R)
1. Zoom in and out of pages
2. Highlight area to isolate view
• Fill/Stroke (below L&R tools)
1. Activates and creates color for inner/outer areas of box

Important Windows
• Swatches: selects colors
• Stroke: all stroke elements available
• Text Wrap: Wrap text around an image or box
• Tools: Toolbar
• Control: Top menu
• Type & Tables
1. Character: typeface, leading, tracking, scaling, and skewing
2. Paragraph: alignment, indentation, drop cap, and hyphenation

WORKING WITH TEXT
• Set font to appropriate size (9 is average)
• Set typeface to appropriate style (InDesign defaults at Times but Times New Roman is better for spacing and formatting)
• Right justify body text
• Set paragraph indent (.2” or 1p2 pica)
• Keep headline in same text type as body text

LAYOUT GENERAL RULES
• Headline font size gets smaller down the page
• Every page must have dominant art
• Form packages in vertical and horizontal boxes (add becomes part of box image)
• 6 line minimum for column text (longer for vertical packages)
• When a picture goes outside column guides, don’t go farther than 40% into the next column
• 3-line max, headlines over 2 columns
• 5-line max, headlines over 1 column
• When a pic is the width of story, headline goes under pic, never over (unless w/ fold involved)
• Rarely use subheads and inset quotes in the same story (let content decide)
• 2 font rule per page (flag is the exception)
• Avoid butting headlines and images
• No pic in middle of a story, dividing the text
• Avoid square pics, especially large ones
• Avoid stacking stories (vary columns and images and use inset quotes when it occurs)
• Vary between vertical and horizontal images
• Basic rule for headlines: noun-verb-noun
• Use cutouts sparingly to accent pages
• Use text over images sparingly
• Avoid smile-at-the-camera pictures

FINAL CHECKLIST
• Lineup all columns
• Stroke line around pictures
• Byline names correct?
• Spell check everything
• Enough space between everything
• Right fonts and tracking/leading
• Body text and captions right and left justified
• Awkward text spacing from text wraps?