The Pub Hub

First paragraph:
Catch the reader’s attention
Story
Controversial statement
Avoid personal stories unless you’re popular
Explain what’s to come, something that can be addressed in a two-page opinion
Content:
Research
Compare and contrast
Length: if you can’t say in more than two pages, it ain’t worth it
Humor is the most effective tool of persuasion
Be specific, avoid generalizations
Use examples that won’t start other battles
Take something “normal” and show why it’s wrong
For every opinion, you need to support it with proof, and proof cannot be another generalization or an obscure example
Writing with precision
Don’t get caught up on unnecessary details
Avoid technical jargon
Paraphrase large quotes and use three-sentence quotes max
Hit your major points first, just like inverted pyramid
Why should I care?